TITLE

Why global advertising is a fallacy

PUB. DATE
June 2000
SOURCE
Automotive News Europe;06/19/2000, Vol. 5 Issue 13, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents an excerpt from the book `Another One Bites the Grass,' about the reasons for the failure of international advertising campaigns of automobile manufacturers.
ACCESSION #
3758342

 

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