Cap Hendrix

Ellis, Kristine
April 2009
Casual Living;Apr2009, Vol. 49 Issue 4, p16
Trade Publication
The article features Cap Hendrix, president and chief executive officer (CEO) of Tropitone. He is optimistic about Tropitone's business model in spite of the current state of the economy. From 1998-2007, Hendrix served as part of the company's board of directors. According to Hendrix, there is a need for leaders to communicate to the people they deal with that they care about them and their well-being. At PepsiCo's Frito-Lay division, he learned that execution is the key difference between success and failure.


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