TITLE

Year of growth

AUTHOR(S)
Farber, Alex
PUB. DATE
December 2008
SOURCE
New Media Age;12/4/2008, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the growth of mobile advertising in 2008 as evidenced by a range of mobile advertising campaigns from advertisers. Among the companies that had a significant impact on content, services and accessibility are Apple and Google. There also had been growth in mobile social networking as each of the major online players makes the platform a major focus rather than adopting a build it and see approach.
ACCESSION #
37837243

 

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