TITLE

Steve Smith's Eye on Digital Media: THE EARLY LEARNING ON MOBILE-IZING THE MAGAZINE

AUTHOR(S)
Smith, Steve
PUB. DATE
April 2009
SOURCE
Media Industry Newsletter;4/20/2009, Vol. 62 Issue 16, p1
SOURCE TYPE
Market Research Report
DOC. TYPE
Article
ABSTRACT
The author reflects on lessons learned from the mobile segment of digital media. Revenue models, technology and consumer tastes which are the fundamental aspects of mobile media are said to remain undecided and evolving, all moving at once. As stated, integration is crucial to mobile multimedia that is why some mobile sites let the images, text and video flow together so the user is picking by content interest and not by medium.
ACCESSION #
38025838

 

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