Tune up for tough times

Shields, Joe
April 2009
Medical Marketing & Media;Apr2009, Vol. 44 Issue 4, p70
Trade Publication
The article offers strategies for pharmaceutical marketers to keep their business running amidst the current recession in the U.S. One is to sell big ideas to acquire necessary funding from senior management. Another is to use the design thinking approach to solve business problems. Marketers are also asked to apply the telescoping technique in the business.


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