Curious Case Of Credit Crunch

Davis, Rob
March 2009
NZ Marketing Magazine;Mar2009, Vol. 28 Issue 2, p47
The article reports on the impact of the credit crunch on the marketing sector in New Zealand. It is noted that the credit crunch had been blamed for marketing woes, even surpassing the problem of global warming. The tendency of clients to ignore the impact of the credit crunch on the microbusiness sector is also cited.


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