TITLE

The Internet's real retail breakthrough is multi-channel selling

AUTHOR(S)
Miller, Leslie
PUB. DATE
December 2000
SOURCE
New Hampshire Business Review;12/15/2000, Vol. 22 Issue 26, p11
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the problems and trends in electronic retailing via the Internet. Consumer attitude towards electronic shopping; Comparison of the experience of shopping in a mall and the Internet; Multi-channel retailing.
ACCESSION #
3915707

 

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