TITLE

How bids can boost brands

AUTHOR(S)
Murphy, David
PUB. DATE
July 2000
SOURCE
Marketing (00253650);7/27/2000, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines the marketing potential of online auctions in Great Britain. Growth seen by online auction sites in Britain; Top selling items online; Notable auction sites operating as of July 2000; Lessons presented by online auctions for advertisers and marketers.
ACCESSION #
3924627

 

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