TITLE

GETTING PAST THE PLATEAU: DRIVING PERFORMANCE FROM AN ESTABLISHED DEMAND PLANNING PROCESS

AUTHOR(S)
Hellriegel, John
PUB. DATE
March 2009
SOURCE
Journal of Business Forecasting;Spring2009, Vol. 28 Issue 1, p12
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article presents four strategies to obtain better performance from an already established demand planning process in business management. The suggested methods primarily target to get past the plateaus for demand planning performance, considering the company's existing people, processes and tools. The author specifies that these steps do not require specific radical nor the need for a cutting edge technology or huge organization changes. Among these highlighted approaches to drive performance from an established demand planning process include the need to open the statistical black box, focus on market intelligence, and implement direct feedback on the process.
ACCESSION #
39448865

 

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