A view to subscribe to?

Andrews, Amanda
March 2009
Marketing (00253650);3/18/2009, p18
Trade Publication
The article presents the author's analysis about the impact of the decrease of advertising revenues on paid-for Web sites in Great Britain. According to the author, the decrease in advertising revenue has prompted paid-for Web sites to expand their online offerings so that customer will be attracted. However, the author emphasizes that people will only pay for those online services with unique content and exceptional quality.


Related Articles

  • Paying the price. Andrews, Amanda // Marketing (00253650);6/10/2009, p18 

    The article analyzes the issue regarding the possibility that free-to-air commercial broadcasters to charge users for access to digital contents. It states that this possibility arises due to the broadcasters' move to fill the advertising revenue gap which affected the advertising business. The...

  • Technology is all very well, but put the customer first. Treagus, Matthew // Marketing (00253650);10/12/2000, p14 

    Comments on the slow maturation of Internet-based businesses. Lack of customer focus; Established businesses' replacement of their technology infrastructure and development of cross-functional working practices; Necessity of customer relevance in marketing; Challenge of reconciling the forces...

  • D2C website to offer online advice service for £60 an hour. Glenister, Michael // Money Marketing (Online Edition);1/3/2014, p4 

    The article reports that Money Guidance, a direct-to-consumer website which offers risk profiling and cash flow modelling services, is now adopting a new model Community Interest Company for offering a web-based advice service. The new site will offer FinaMetrica's risk profiling and financial...

  • One Site Seeks To Level The House (Search). Diekmann, Frank J. // Credit Union Journal;12/17/2007, Vol. 11 Issue 50, p17 

    The article reports on the launch of the website and online service Mortgage Marvel by Mortgagebot to help credit unions to compete with the popular sites, Lending Tree's and Bankrate.coms. The site allows consumers to simply enter information on how much they are seeking to borrow, the...

  • Vodafone to launch mobile portal of approved providers. Pearse, Justin // New Media Age;2/19/2004, p3 

    Reports on the plan of Vodafone to launch a friendly off-net portal which gives consumers access to a wide range of content providers beyond those brands within Vodafone Live! Features of the portal; Statement issued by Vodafone head of content Al Russell; Advantages of the portal.

  • Service Quality Delivery Through Web Sites: A Critical Review of Extant Knowledge. Zeithaml, Valarie A.; Parasuraman, A.; Malhotra, Arvind // Journal of the Academy of Marketing Science;Fall2002, Vol. 30 Issue 4, p362 

    Evidence exists that service quality delivery through Web sites is an essential strategy to success, possibly more important than low price and Web presence. To deliver superior service quality, managers of companies with Web presences must first understand how customers perceive and evaluate...

  • ANALYZING YOUR e-COMMERCE INITIATIVES. Sabo, Sandra R. // Association Management;Jul2000, Vol. 52 Issue 7, p49 

    Suggests several steps to take before launching a business online. Implications; Importance of visiting Web sites in the business-to-consumer sector; Emphasis on customer service.

  • Metering services.  // WaterWorld;Dec2005, Vol. 21 Issue 12, p38 

    The article reports on Itron's launching of its redesigned web site which includes an improved search engine and multimedia content representing key elements of the company's solution portfolio. The site also offers easier access for visitors and customers to product information requests, sales...

  • Holiday Site Seeing. Hall, Cecily // WWD: Women's Wear Daily;1/4/2007, Vol. 193 Issue 3, p10 

    A list of the leading e-commerce sites over the holidays based on customer satisfaction is presented. Netflix.com, which provides movie synopses, along with reviews from critics and members, lands on the top spot, followed by online retailer Amazon.com and L.L. Bean's Web site LLBean.com. Also...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics