Local Borders operation to oversee South Florida

Ryan, Frances
May 2009
Caribbean Business;5/7/2009, Vol. 37 Issue 18, p7
The article reports on the plan of bookseller Borders Group Inc. to open stores in Florida. The company stresses that the move is part of its strong presence in the state as well as enhanced marketing programs, such as the introduction of Spanish books. In addition, the company plans to develop marketing strategies that will promote sales of music and DVD in the country.


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