TITLE

Local Borders operation to oversee South Florida

AUTHOR(S)
Ryan, Frances
PUB. DATE
May 2009
SOURCE
Caribbean Business;5/7/2009, Vol. 37 Issue 18, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the plan of bookseller Borders Group Inc. to open stores in Florida. The company stresses that the move is part of its strong presence in the state as well as enhanced marketing programs, such as the introduction of Spanish books. In addition, the company plans to develop marketing strategies that will promote sales of music and DVD in the country.
ACCESSION #
40424626

 

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