The Medical Blogosphere

Ardito, Stephanie C.
May 2009
Searcher;May2009, Vol. 17 Issue 5, p22
Trade Publication
The article discusses how online social networks are changing medical searching. It cites that public relations (PR) companies are asking to supplement traditional media audits with searches of social networking and blog entries. It notes that an increasing concern with blogs that are generated by physicians involves the sharing of individual patient information. It states that health blogs and social networking sites tend to reach few individuals with a particular disease or medical condition.


Related Articles

  • metrics.  // EContent;Dec2008, Vol. 31 Issue 10, p10 

    The article presents statistics on a variety of topics including time spent on single online information search by U.S. adult broadband users before experiencing search engine, U.S. business to business online social network advertising spending, and U.S. bloggers from 2007-2012.

  • Don't Be Late To the Google + Party. MATTHEWS, STEVE // Texas Bar Journal;Oct2011, Vol. 74 Issue 9, p812 

    The article focuses on the benefits of Google+ social network to lawyers. It states that lawyers can leverage their online networks for traffic exposure and better rankings by sharing content on Google+ and using +1 buttons on blogs and websites. It mentions that Google+ business profiles will...

  • Audience characteristics and social media use. Hanna, Ben // B to B;1/18/2010, Vol. 95 Issue 1, p7 

    The article reports on the findings of the "B2B Social Media Benchmarking" study conducted during August 11-September 4, 2009. The study found that the five most popular resources people turn to at work to get the information they need for their day-to-day jobs include webinars and podcasts;...

  • BEST OF THE TECH BLOGS.  // PRWeek (London);11/6/2009, p11 

    Several leading technology blogs are presented, including the blog Twitter Storms of Will Sturgeon posted at sturgeonslaw.blogspot.com, discussing the impact of social networking site Twitter on public relations agencies, the Digital Dealings blog of Dan Thornton posted at thewayoftheweb.net/,...

  • Journalists' Relationship With New Media; Internet Advertising Going Strong; Alternative Media.  // PR News;5/26/2008, Vol. 64 Issue 21, p3 

    The article presents the results of various surveys in the public relations industry as of May 26, 2008. In a study conducted by Brodeur and Marketwire, they found a relation between journalists' perceptions and participation in blogs and social media sites and their news beats....

  • Skills will decide online battle. Szomszor, Phil // PRWeek (London);11/6/2009 Digital PR Supplement, p7 

    The article focuses on the need for the public relations (PR) industry to develop the skills needed to position itself in the online market. At Citigate, buzz monitoring tools are used to determine how a brand is perceived in various platforms, such as blogs, forums and social networks. The...

  • BEST OF THE TECH BLOGS.  // PRWeek (London);7/9/2010, p12 

    Several blogs on technology-related topics including one about the use of Twitter and Facebook by public relations (PR) agencies as a communication tool with their customers, one on the importance of social media policies for companies, and another on inane junk mail are discussed.

  • Flu trackers encourage bloggers.  // Medicine on the Net;Oct2009, Vol. 15 Issue 10, p6 

    The article reports how online social networks transform the system for tracking infectious diseases. According to an article in "The Washington Post," internet surveillance has the advantage of speed tracking and is able to detect sick people. Flu Trends system of Google Inc. picks up early...

  • most commented.  // PRWeek (London);1/14/2011, p16 

    A list of the top six most commented articles posted at prweek.com/uk site in January 2011 which includes the appointment of public relations (PR) firm Fishburn Hedges by the Advertising Association, 10 PR resolutions for 2011 and profile of Ann-Marie Thomson of Sony Entertainment is presented.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics