TITLE

Changing lanes

AUTHOR(S)
Howell, Nic
PUB. DATE
May 2009
SOURCE
New Media Age;5/28/2009, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses data from Hitwise which shows the shift in the role of search engines in online usage. Data shows that search engines typically cause around two-fifths of most site traffic. In Great Britain, online social network Facebook alone accounts for 2.77% of all searches, according to the figures. Hitwise UK director Robin Goad, however, notes that the recession has caused the proportion of search traffic from paid clicks to fall as site owners decrease their marketing spend.
ACCESSION #
42745094

 

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