Changing lanes

Howell, Nic
May 2009
New Media Age;5/28/2009, p29
Trade Publication
The article discusses data from Hitwise which shows the shift in the role of search engines in online usage. Data shows that search engines typically cause around two-fifths of most site traffic. In Great Britain, online social network Facebook alone accounts for 2.77% of all searches, according to the figures. Hitwise UK director Robin Goad, however, notes that the recession has caused the proportion of search traffic from paid clicks to fall as site owners decrease their marketing spend.


Related Articles

  • Local Search Brings Results Home. Miller, Ron // EContent;May2005, Vol. 28 Issue 5, p30 

    The article presents information on local search technology. Such technology is all about bringing information about where a computer user lives into his search parameters. MSN has a service called Near Me, which uses a technology that helps find results close to the user. Another company that...

  • Creating A Web Site More Traveled. Fredrychowski, Tracy // South Carolina Business;Feb2008, Vol. 29 Issue 2, p6 

    The article suggests various ways to make Web sites more attractive to visitors and search engines. It suggests to write compelling title tags, researching unique keyword phrase in every page, review all the tags including title and keywords and make the site search engine friendly which may...

  • Does it pay to pay and get listed. Goldsborough, Reid // Business Journal (Central New York);7/8/2005, Vol. 19 Issue 27, p20 

    Provides the author's insights on the importance of search sites to business enterprises in the U.S. Relevance of paid links to business transactions; Significance of paying sites that provides search results page to Internet users; Efficacy of paid inclusion options offered to advertisers.

  • Spider bait: Let search engines find you. Broersma, Charles B. // Business Journal (Central New York);2/3/2006, Vol. 20 Issue 5, p20 

    The article presents information on Web search engines and search optimization. Search optimization is the method used to develop content and source code on a Web site to successfully attract search engines and directories to the Web site in response to a Web user's search request. This method...

  • Rise of the individual. Atkins-Kr├╝ger, Andy // Marketing Week;3/8/2007, Vol. 30 Issue 10, p31 

    The author reflects on the significant advantage offered by search engine to Web users. He cites that Google Inc. introduced new services that offer personalization for all users who sign up for an electronic mail. The personalization works by clicking the "Enable Search History" box when...

  • Going direct.  // CRM Magazine;Apr2003, Vol. 7 Issue 4, p16 

    Focuses on a study which found that more Web users are typing in the direct URL for a company site rather than using search engines. Data from the study.

  • A capital idea should still be a consideration for search success. Unerman, Sue // Media Week;7/28/2009, Issue 1219, p15 

    The author comments on the process of navigating the Internet. She relates the impact of the Internet on searching for business names through the "Yellow Pages." She shares that some people search the Internet through a search engine or through the address bar. Information is presented on the...

  • Don't let your competitors snatch your net searchers. Hopkins, Heather // Travel Trade Gazette UK & Ireland;3/17/2006, Issue 2708, p17 

    The article relates the author's view on the companies that exploits Internet search engines to hijack customers searching on a company's Web site. Based on the data from a forthcoming report by Hitwise Inc., almost one in 10 Web searches for a major brand sends Internet users to a competitor's...

  • Untitled. May, Kevin // Travel Weekly: The Choice of Travel Professionals;6/9/2006, Issue 1824, p26 

    The article provides views of Jakob Nielsen, a Web site usability expert, on the technical aspects of making a Web site more viewable and easily searchable. He informs that web-savvy users often spend less than 25 seconds on a homepage. Majority of users tend to focus on the first half a dozen...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics