TITLE

Tap into social communities

AUTHOR(S)
Gillin, Paul
PUB. DATE
June 2009
SOURCE
B to B;6/8/2009, Vol. 94 Issue 8, p15
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses ways with which social communities can help further marketing goals. The trusty blog is one of the most effective ways to generate thought leadership and reinforce market expertise. Instead of sending e-mails, marketers can connect with prospects based on interests or needs identified in their online profiles. Webcasts have been a tried and true lead-generation channel for more than a decade, but customer affinity is low.
ACCESSION #
42991883

 

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