TITLE

Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment

AUTHOR(S)
Mathwicka, Charla; Malhotra, Naresh; Rigdon, Edward
PUB. DATE
March 2001
SOURCE
Journal of Retailing;Spring2001, Vol. 77 Issue 1, p39
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
An experiential value scale (EVS) reflecting the benefits derived from perceptions of playfulness, aesthetics, customer "return on investment" and service excellence is developed and tested in the Internet and catalog shopping context. This study evaluates the psychometric properties of the EVS in both samples and tests the hypothesized hierarchical structure. Predictive modeling points to the value of the EVS as a measurement tool, useful in describing the perceived make-up of a retail value package and predicting differences in shopping preferences and patronage intent in multichannel retail systems. Study limitations and directions for future research are identified.
ACCESSION #
4345767

 

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