TITLE

Frosted Mini-Wheats' False Claim

PUB. DATE
May 2009
SOURCE
Pediatrics for Parents;May/Jun2009, Vol. 25 Issue 5/6, p13
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the Federal Trade Commission's (FTC) charge of misleading advertising to the breakfast cereal brand of Kellogg Co. in the U.S. The company had advertised that children who ate a bowl of Frosted Mini-Wheats increased their attentiveness by nearly 20%. It was found out that the company did a false advertisement based on the clinical study of their product, thus FTC believes Kellogg has violated the FCT Act.
ACCESSION #
43538071

 

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