TITLE

INTERNET MARKETING STRATEGY - A historical perspective

AUTHOR(S)
Acunzo, Francis X.
PUB. DATE
July 2009
SOURCE
Spa Australasia;2009, Vol. 38, p52
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the author's perspectives on how marketing strategies changed over the years and highlights the emergence of Internet marketing. The author mentions that in the past, businesses and industries have a brochure, but nowadays they have websites that can be updated on a daily basis. He also cites previous marketing strategies including newsletters, direct mail and outdoor advertising and the emergence of electronic broadcasts, online social networks and online advertisements.
ACCESSION #
43755686

 

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