Study Finds Branding Top Use Of Social Networking Tools

Schriener, Judy
August 2009
ENR: Engineering News-Record;8/3/2009, Vol. 263 Issue 4, p15
Trade Publication
The article reports on an open Internet-based survey funded by the Society for Marketing Professional Services (SMPS) Foundation, which revealed that firms and individuals involved with the construction industry face difficulties in using social networking tools for marketing. Results of the survey revealed that 63% of firms used these tools for marketing individual professionals while 20% of firms used them for employee recruitment. The study concluded that the lack of understanding hinder firms from using social media.


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