TITLE

CORPORATE SOCIAL RESPONSIBILITY AND FIRM FINANCIAL PERFORMANCE

AUTHOR(S)
McGuire, Jean B.; Sundgren, Alison; Schneeweis, Thomas
PUB. DATE
December 1988
SOURCE
Academy of Management Journal;Dec1988, Vol. 31 Issue 4, p854
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Using Fortune magazine's ratings of corporate reputations, we analyzed the relationships between perceptions of firms' corporate social responsibility and measures of their financial performance. Results show that a firm's prior performance, assessed by both stock-market returns and accounting-based measures, is more closely related to corporate social responsibility than is subsequent performance. Results also show that measures of risk are more closely associated with social responsibility than previous studies have suggested.
ACCESSION #
4406058

 

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