How Pressure Groups Activate Voters and Move Candidates Closer to the Median

Wittman, Donald
October 2009
Economic Journal;Oct2009, Vol. 119 Issue 540, p1324
Academic Journal
This article shows how uninformed but rational voters can respond intelligently to political advertising. The article models a situation where a candidate must rely on a pressure group for financing political advertising and making endorsements. The pressure group uses its power over the purse to influence the position chosen by the candidate. Nevertheless, when uninformed voters use a strategic rule of thumb, pressure-group contributions always move the outcome of the election closer to the median voter. By using such a rule of thumb, when there is advertising, uninformed voters can have the same influence on the election as informed voters.


Related Articles

  • Politics certainly ain't what it used to be. Wheaton, Ken // Advertising Age;11/6/2006, Vol. 77 Issue 45, p80 

    The author reflects on the 2006 midterm elections and the negative political advertising that was involved with them. In the article, the author does not criticize the negative advertising but instead says that they are the most enjoyable to watch, and that negative advertising is not a new...

  • Political ads top Kroll's agenda. Lafayette, Jon // Advertising Age;4/29/1991, Vol. 62 Issue 18, p6 

    Reports on the plan of Alex Kroll to fight scurrilous political advertising in the U.S. after his election as chairman of the American Association of Advertising Agencies. Effect of scurrilous political advertising to politicians; Information on the plan of the Public Broadcasting Service to...

  • THE 30-SECOND CAMPAIGN. Elliott, Stuart // New York Times Upfront;9/22/2008, Vol. 141 Issue 2, p14 

    This article examines the role of political advertising. It discusses that political advertisements are subjective like all advertising which is presenting a biased point of view. Political advertisement is selling a specific candidate that can sometimes be obscured by the noble trappings which...

  • Ten Principles of Effective Political Mail. Malchow, Hal // Campaigns & Elections (1996);May2007, Vol. 28 Issue 5, p64 

    The article introduces 10 principles of effective political mail. The author says that the first step in creating any piece of political advertising is formulating a message sentence. He notes that the best way to establish relevance is to start in the mind of the reader. He asserts that a great...

  • MEDIA HUNT FOR A SPIN TO WIN.  // BRW;8/29/2013, Vol. 35 Issue 32, p46 

    The article reports on a thesis study from Jennifer Rayner of the Australian National University concerning the political advertising in Australia. Her thesis explores whether slick marketing campaigns actually help political parties win. Rayner said online offers good metrics on what messages...

  • Campaign Advertising: Partisan Convergence or Divergence? Spiliotes, Constantine J.; Vavreck, Lynn // Journal of Politics;Feb2002, Vol. 64 Issue 1, p249 

    Prior research demonstrates that many citizens are unable to perceive differences between the two major political parties. In order to investigate whether candidate behavior in campaigns contributes to this perception, we test implications about partisan constraints on campaign rhetoric drawn...

  • FED ELECTION BOON. Ligerakis, Maria // B&T Weekly;4/2/2004, Vol. 54 Issue 2466, p1 

    Reports on the Australian government's advertising budget for the next federal elections. Amount allocated by the government for political advertising; Efforts of high-profile agencies to secure more government business; Campaign Palace's superannuation campaign in 2003.

  • Black ops wash whiter. Johnson, Philip // Public Finance;4/8/2005, p4 

    Shares an author's insights about black operations which he considers as an institutionalized, rather than incidental, part of modern electioneering in Great Britain. Consideration of the Labor's move to infiltrate a Conservative Way Forward meeting and taping Howard Flight's remarks about Tory...

  • The Case For and Against Televised Political Advertising: Implications for Research and Public Policy. Laczniak, Gene R.; Caywood, Clarke L. // Journal of Public Policy & Marketing;1987, Vol. 6 Issue 1, p16 

    Presented here are the advantages and disadvantages of using the increasingly controversial tactic of televised political advertising. An agenda for needed research to shed light on this issue is put forward, along with an articulation of several public policy options for adjusting the existing...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics