Lindhe, Jane
August 2009
BRW;8/27/2009, Vol. 31 Issue 34, p40
Trade Publication
The article features Zinc Group, a marketing company in Melbourne, Victoria recognized as the fastest growing private business in 2009. Zinc co-founder and chief executive Peter Cleary notes that they started with big aspiration and encountered troubles in the selection of employees and inefficient business unit and marketing strategy. It infers that they have learned from those problems and are now having good business relationship with their clients and employees.


Related Articles

  • Instinct or Intention? Bogan, Stephanie; Doss, Natalie // Financial Planning;Sep2011, Vol. 41 Issue 9, p79 

    The article offers guidelines for hiring team members to drive the success and profitability of financial advisory firms. It stresses the importance of understanding how successful firms hire in creating a top-notch team. Quantuvis Consulting analyzed hiring as part of its "Best Practices Study...

  • The Team Makes All the Difference. Matties, Barry // SMT: Surface Mount Technology;Jan2012, Vol. 27 Issue 1, p68 

    With the New Year here, it's time to make our 2012 resolutions. Perhaps the best one you can make for yourself and your business is to become a great organization. Most of us think we are great, but there is always room to improve. The first step is to make sure you have the right team in place....

  • Worried about strategy implementation? Don’t overlook marketing's role Slater, Stanley F.; Olson, Eric M.; Hult, G. Tomas M. // Business Horizons;Sep2010, Vol. 53 Issue 5, p469 

    Abstract: Many executives and scholars have argued that effective strategy implementation is at least as important as—if not more important than—developing a brilliant strategy. While there are several extant viewpoints regarding what is required for successful strategy...

  • Going Hollywood. Wiese, Mike // Adweek;9/20/2010, Vol. 51 Issue 33, p36 

    In this article the author discusses why U.S advertising agencies should be thinking like entertainment companies. He notes that figuring out who has jurisdiction in branded entertainment is difficult and that clients do not care whether the media agency, the creative agency, or the public...

  • Corporate Social Responsibility: A Strategic Business Tool. Teofilovic, Djordje // International Journal of Marketing Principles & Practices;Sep2011, Vol. 1 Issue 1, p40 

    The corporate social responsibility (CSR) concept is subject of a vigorous debate, on one hand heavily supported by a number of scholars, while strongly opposed by others. The concept is regarded differently by the two groups, ranging from the foundation of business existence to the genuine...

  • Towards Sustainability Oriented Innovation - Insights from the Sustainable Innovation Lab (SusIN Lab). von Stamm, Bettina; Ernst, Dorothea; Jeanrenaud, Sally // Proceedings of ISPIM Conferences;2014, Issue 25, p1 

    Innovation has been high up on the agenda of commercial, not-forprofit and government organisations alike and is considered to be key for our future. More recently companies have begun to wake up to the fact that current business models based on abundance are no longer sustainable - a fact that...

  • VLOGA PROAKTIVNE IN ODZIVNE TRŽNE NARAVNANOSTI ZA RAZVOJ INOVACIJSKIH VIROV. Milfelner, Borut // Our Economy (Nase Gospodarstvo);2009, Vol. 55 Issue 1/2, p51 

    The present contribution discusses the role and importance of two aspects of market orientation, responsive and proactive. In this empirical study, market orientation is set as an important predecessor of innovation resources. The study was conducted using a sample of 3000 firms in Slovenia with...

  • Recalculating: This Way to a Better Car Wash. Covino, Renée M. // Convenience Store News;Oct2015, Vol. 51 Issue 10, p116 

    The article offers some of the latest category insights and best practices that convenience store operators must keep in mind when trying for successful car wash programs. The suggestions discussed include considering that the channel is not in a growth phase, but rather a "shift" phase, taking...

  • WYBRANE ASPEKTY ZARZÄ„DZANIA MARKAMI SIECI ORGANIZACYJNYCH. Tarczydło, Beata // Scientific Papers of Silesian University of Technology. Organiza;2016, Issue 90, p111 

    The article provides an overview of brand management for an organizational network as an element of its competitive advantage. Starting from a description of the brand and its significance, the process and strategies of its building have been discussed, as well as current trends in marketing...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics