TITLE

Several degrees of separation

PUB. DATE
March 1998
SOURCE
Brandweek;03/23/98, Vol. 39 Issue 12, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents information on two segments of the financial services market defined by Yankelovich Partners, New York. Definition of strugglers; Definition of secures; Demographic and psychographic composites of the two groups.
ACCESSION #
443275

 

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