TITLE

Outback Jen gives local sponsors a 'Survivor'

AUTHOR(S)
Wang, Karissa S.
PUB. DATE
May 2001
SOURCE
Electronic Media;05/07/2001, Vol. 20 Issue 19, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the 'Survivor' television program-related advertisements aired by Medford, Oregon-based television station KTVL, an affiliate of television network CBS. Creation of fictitious character Outback Jen; Product placement during the airing of the commercials that look like news reports; Focus on local advertisers.
ACCESSION #
4439987

 

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