The Road to E-Health: Marketing Implications

McGoldrick, Chris; O'Dell, Steve
December 2000
Marketing Health Services;Winter2000, Vol. 20 Issue 4, p32
Academic Journal
The article discusses the impact of the Internet on health care marketing. One market trend is the increasing consumer demand for online health content. Consumers are often unwilling to pay for the service which has forced many content providers to leverage advertising-based revenue models. Some providers are now offering care-management tools, personal health records, clinical trials, and prescription-drug management services. Experts say the Internet will force health care organizations to become consumer-driven.


Related Articles

  • LinkedIn as a Current Awareness Tool. Bassett, Dawn // Feliciter;2013, Vol. 59 Issue 2, p14 

    The article focuses on LinkedIn, a social media tool which the author believes can be used as a resource-sharing mechanism. Launched in 2003, the professional business-oriented social network has more than 200 million members in more than 200 countries and territories. The author notes that...

  • IEI Launches Web site for Government Solutions.  // SDM: Security Distributing & Marketing;Aug2007, Vol. 37 Issue 8, p30 

    The article reviews the web site http://www.ieib.com/Government_Solutions/government_Home.html from International Electronics Inc. (IEI).

  • A Personal View of the Personal Health Record. Hicks, Jewelle E. // Journal of AHIMA;2009, Vol. 80 Issue 6, p80 

    The article offers the insights of Pamela J. Beattie, system analyst at Grays Harbor Community Hospital, on managing personal health record (PHR) in the U.S. It notes that Beattie learned through her career that most issues of Health Information Management (HIM) are universal. Moreover, she...

  • Top Ten Irish Websites For Your Research! Paton, Chris // Irish Roots;2013, Issue 86, p16 

    The article reviews several websites related to genealogy including the Irish Genealogy Toolkit at www.irish-genealogy-toolkit, the Irish Genealogy at www.irishgenealogy and the RootsIreland site at www.rootsireland.ie.

  • Pharsight Launches Online PK Data Management.  // Drug Discovery & Development;Sep2009, Vol. 12 Issue 8, p30 

    The article reports on the launch of Pharsight Knowledgbase Server (PKS) Online internet-accessible enterprise data management system for pharmacokinetic/pharmacodynamic (PK/PD) data and analyses from Pharsight Corp. in St. Louis, Missouri.

  • Data Management.  // IT Professional;Jul/Aug2008, Vol. 10 Issue 4, p11 

    The article reviews the Web site of Data Management Association International (DAMA; www.dama.org).

  • Online Release of 1922 Army Census Records.  // Irish Roots;2013, Issue 86, p4 

    The article discusses the release of the Irish Army Census 1922 at the Military Archives which contain soldier's name, address, age, post and genealogical resource in Ireland.

  • plateforme de veille SerdaLab.  // Archimag;dic2011/jan2012, Issue 250, p5 

    The article reviews the website of SerdaLab, a study laboratory, presenting information about information resources management.

  • Let the searchlight shine onto your site.  // Building Design;2/3/2012, Issue 1999, p22 

    The article offers tips for website optimisation, including the creation of short tiles that are unique, use of description tag for providing summary of the page's content, and keeping the names of the web page files and subfolders human-friendly and relevant.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics