TITLE

The Road to E-Health: Marketing Implications

AUTHOR(S)
McGoldrick, Chris; O'Dell, Steve
PUB. DATE
December 2000
SOURCE
Marketing Health Services;Winter2000, Vol. 20 Issue 4, p32
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses the impact of the Internet on health care marketing. One market trend is the increasing consumer demand for online health content. Consumers are often unwilling to pay for the service which has forced many content providers to leverage advertising-based revenue models. Some providers are now offering care-management tools, personal health records, clinical trials, and prescription-drug management services. Experts say the Internet will force health care organizations to become consumer-driven.
ACCESSION #
4448956

 

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