TITLE

Learn and Earn Through Testing on the Internet

AUTHOR(S)
Wyner, Gordon A.
PUB. DATE
September 2000
SOURCE
Marketing Research;Fall2000, Vol. 12 Issue 3, p37
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article focuses on the opportunities provided by the Internet for market experimentation and optimization. Increasing digitization--the importance of information content over physical matter in business--will make it progressively easier to experimentally alter particular aspects of a business and quickly observe how customers respond. Experimental design enables companies to systematically test a wide range of possible changes and statistically model customer response across a virtually unlimited range of alternatives.
ACCESSION #
4449556

 

Related Articles

  • Response Surface Optimization of the Critical Medium Components for Pullulan Production by Aureobasidium pullulans FB-1. Ram Singh; Harpreet Singh; Gaganpreet Saini // Applied Biochemistry & Biotechnology;Jan2009, Vol. 152 Issue 1, p42 

    Abstract  Culture conditions for pullulan production by Aureobasidium pullulans were optimized using response surface methodology at shake flask level without pH control. In the present investigation, a five-level with five-factor central composite rotatable design of experiments was...

  • A Framework for Initial Experimental Design in the Presence of Competing Prior Knowledge. VASTÓLA, JUSTIN T.; JYE-CHYI LU; CASCIATO, MICHAEL J.; HESS, DENNIS W.; GROVER, MARTHA A. // Journal of Quality Technology;Oct2013, Vol. 45 Issue 4, p301 

    An initial experimental design criteria is proposed for optimization problems by combining multiple, potentially competing, sources of prior information--engineering models, expert opinion, and data from past experimentation on similar, nonidentical systems. By leveraging prior information,...

  • Experimental Design or Happiness Is Planning the Experiment. Gibson, R. J. // BioScience;Mar1968, Vol. 18 Issue 3, p223 

    The article discusses the advantages of using the technique of experimental design when conducting experiments. The author specifically explains the benefits of this technique on the one doing the experiment. This technique gives experimenters a design that is both minimum in effort and maximum...

  • TWO-STAGE GROUP SEQUENTIAL DESIGNS FOR COMPARATIVE CLINICAL TRIALS. Bacanhı, Sevil; Peker, Özgür K.; Demirhan, Yaprak Parlak // Mathematical & Computational Applications;Apr2008, Vol. 13 Issue 1, p31 

    Group sequential designs are widely used in Phase II clinical trials, which are usually undertaken to evaluate the response probability of specific treatment regimen. In most randomized clinical trials with sequential patient entry, fixed sample size design is unjustified on ethical grounds and...

  • A Classified Bibliography of Research on Optimal Design and Control of Queques. Crabill, Thomas B.; Gross, Donald; Magazine, Michael J. // Operations Research;Mar/Apr77, Vol. 25 Issue 2, p219 

    This paper presents a classified bibliography organized into six sections--static design models, dynamic control models, models involving queue discipline control, miscellaneous models, tutorial and survey papers, and books that have specific portions devoted to design and control. Some of the...

  • Optimal design of a flexure hinge-based XYZ atomic force microscopy scanner for minimizing Abbe errors. Dongmin Kim; Dongwoo Kang; Jongyeop Shim; Incheon Song; Daegab Gweon // Review of Scientific Instruments;Jul2005, Vol. 76 Issue 7, p073706 

    To establish of standard technique of nanolength measurement in a two-dimensional plane, a new (AFM) system has been designed. In this system, measurement uncertainty is dominantly affected by the Abbe error of the XYZ scanning stage. No linear stage is perfectly straight; in other words, every...

  • ECONOMICAL EXPERIMENTATION VIA 'LEAN DESIGN' Goh, T. N. // Quality & Reliability Engineering International;Sep/Oct96, Vol. 12 Issue 5, p383 

    In industrial applications of design of experiments, practical constraints in resources such as budget, time, materials and manpower could lead to difficulties in completing an experiment even of moderate size. This problem can be addressed by an approach referred to as ''lean design', with...

  • RESPONSE RATES AND INTERNAL VALIDITY: SOME IMPLICATIONS FOR OUR LITERATURE. Mittelstaedt, Robert // Advances in Consumer Research;1981, Vol. 8 Issue 1, p270 

    The article describes the several kinds of and purposes for replication and to relate these to the nature of the sampling process and the reporting thereof. The types of replication are literal replication, operational replication are constructive replication. The purposes of replication are to...

  • Sliced space-filling designs. Qian, Peter Z. G.; Wu, C. F. Jeff // Biometrika;Dec2009, Vol. 96 Issue 4, p945 

    We propose an approach to constructing a new type of design, a sliced space-filling design, intended for computer experiments with qualitative and quantitative factors. The approach starts with constructing a Latin hypercube design based on a special orthogonal array for the quantitative factors...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics