TITLE

WHY MARKETING WILL BE MORE DIGITAL, MORE INTERACTIVE AND MORE SOCIAL

AUTHOR(S)
Bernoff, Josh
PUB. DATE
October 2009
SOURCE
Marketing News;10/30/2009, Vol. 43 Issue 17, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author offers opinions on marketing. The recession is seen as increasing the importance of Internet marketing in all its forms over traditional mass media advertising, due to the continuing increase of time spent by consumers on Internet use. Interactive marketing through such means as online social networks is said to be particularly effective.
ACCESSION #
44541541

 

Related Articles

  • The New Frontier. Wise, Merry // Aqua;Jun2010, Vol. 35 Issue 6, p22 

    The article offers information on the marketing strategy to keep up with the new technology using social networking sites for pool business in the U.S. It provides advice for an efficient and effective Internet marketing to strengthen business skill, improve sales strategies, and learn advanced...

  • Social Networking. Pellet, Lizz // Sales & Service Excellence Essentials;Jan2010, Vol. 10 Issue 1, p3 

    The article focuses on the increased application of social networks and media by organizations and companies. According to Aberdeen Group study, 63% of companies are planning to increase their social media marketing budgets. It expects that social media advertising will grow 17% to a high of...

  • Redesigning MySpace. Shields, Mike // MediaWeek;4/21/2008, Vol. 18 Issue 16, p7 

    This article discusses changes to the Fox Interactive Media approach to selling advertising. Separate sales departments will operate where one advertising unit formerly sold advertising across www.foxsports.com, www.myspace.com, and www.ign.com. This change will allow advertising buyers at...

  • MEDIR EL VALOR DE MARCA EN INTERNET. DICARLO, RICARDO // Debates IESA;jul-sep2014, Vol. 19 Issue 3, p14 

    No abstract available.

  • DISTRIBUTED CONSUMPTION. Kleinberg, Adam // B to B;6/9/2008, Vol. 93 Issue 8, p10 

    The author comments on the influence of online social networks in marketing. He relates that Internet marketing effectively targets the audience because consumers likely interact with technology in new and different ways. The author points that social networking or mobile computing adds value to...

  • Mejores medios para mejores relaciones. Gras, Manuel Jurado // MK - Marketing más Ventas;Sep2011, Vol. 25 Issue 271, p56 

    No abstract available.

  • INTERNET MARKETING STRATEGY - A historical perspective. Acunzo, Francis X. // Spa Australasia;2009, Vol. 38, p52 

    The article focuses on the author's perspectives on how marketing strategies changed over the years and highlights the emergence of Internet marketing. The author mentions that in the past, businesses and industries have a brochure, but nowadays they have websites that can be updated on a daily...

  • Facebook Tries to Sell Its Friends Again. Kapner, Suzanne // Fortune International (Europe);2/16/2009, Vol. 159 Issue 3, p17 

    This article discusses the social networking website Facebook and a marketing tool called Facebook Connect which allows users to stay connected with their friends as they explore other sites on the Internet. Users can use their Facebook login information to access other websites and the...

  • Facebook Tries to Sell Its Friends Again. Kapner, Suzanne // Fortune;2/16/2009, Vol. 159 Issue 3, p24 

    This article discusses the social networking website Facebook and a marketing tool called Facebook Connect which allows users to stay connected with their friends as they explore other sites on the Internet. Users can use their Facebook login information to access other websites and the...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics