Longer queries on the rise as searchers become savvier

Hurn, Mary Elizabeth
March 2009
DM News;3/16/2009, p6
The article presents the findings of the study conducted by Hitwise which found that longer search queries are increasing yearly as searchers have become savvy. It indicates that queries with four to eight words and over have a yearly growth of three to 20 percent. It adds that Hitwise's chief executive officer (CEO) Kevin Lee has said that longer queries suggested that searchers have become more educated and savvy.


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