TITLE

EXPERT ADVICE

PUB. DATE
March 2009
SOURCE
DM News;3/30/2009, p21
SOURCE TYPE
Newspaper
DOC. TYPE
Article
ABSTRACT
The author provides advices for direct mail marketers who wanted to shift to electronic mail marketing. She proposes to learn the nuances of the terminology, technology, and electronic mail service providers before going through the shift. The author suggests to be attentive on targeting to garner the highest response rates.
ACCESSION #
44724951

 

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