Singapore Airlines revamps site to improve user experience

October 2009
New Media Age;10/1/2009, p05
Trade Publication
The article reports the upcoming relaunching of Singapore Airlines' global website. The company has appointed Sapient to redesign its online brand image and enhance its electronic commerce services. Singapore Airlines vice president of public affairs Nicholas Ionides and Nigel Vaz of Sapient Interactive Europe elaborate on the move to enhance the company website's user experience.


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