TITLE

The ABCs of FTC Marketing

PUB. DATE
October 2009
SOURCE
Broadcasting & Cable;10/12/2009, Vol. 139 Issue 38, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers information on two advertisements that pass the guidelines of the Federal Trade Commission (FTC) in the U.S. One advertisement is about a housewares store featuring a well-known female comedian and a well-known male baseball player engaging in light-hearted teasing about products. Another is about the informercial for a home fitness system hosted by a well-known entertainer in which she demonstrates the machine and states that it is the most effective machine she ever tried.
ACCESSION #
44818436

 

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