The ABCs of FTC Marketing

October 2009
Broadcasting & Cable;10/12/2009, Vol. 139 Issue 38, p12
The article offers information on two advertisements that pass the guidelines of the Federal Trade Commission (FTC) in the U.S. One advertisement is about a housewares store featuring a well-known female comedian and a well-known male baseball player engaging in light-hearted teasing about products. Another is about the informercial for a home fitness system hosted by a well-known entertainer in which she demonstrates the machine and states that it is the most effective machine she ever tried.


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