TITLE

Tougher, broader ad disclosure guidelines draw mixed reviews

AUTHOR(S)
Shea, Bill
PUB. DATE
October 2009
SOURCE
Crain's Detroit Business;10/12/2009, Vol. 25 Issue 40, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents information on reaction from the advertising industry of Detroit, Michigan to the decision of the U.S. Federal Trade Commission in the first week of October 2009 to stiffen financial disclosure and results claims rules for advertising and product reviews. Dick Beltramini, a marketing professor at Wayne State University, said the new rules require those touting the positives of products and services to disclose any financial association with advertisers.
ACCESSION #
44867440

 

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