An Approach to Developing Digital Visual Literacy (DVL)

Martin, Florence; Spalter, Anne; Friesen, Oris; Gibson, John
April 2008
College & University Media Review;Spring/Summer2008, Vol. 14 Issue 1, p117
Academic Journal
Digital visual literacy (DVL) is a set of skills that enable students to function in an increasingly digital and visual workplace. DVL draws on a range of disciplines in the sciences, arts and humanities to enable student engagement with computerbased visual materials on four key fronts: Cultural Context, Communication, Computer Graphics, and Commerce. The goal in designing these DVL modules is to help students become critical viewers of digital visual materials and leverage the visual power of the computer to explore ideas, communicate effectively, make fully informed decisions, and function with confidence in today's increasingly visual environment. Twelve instructional modules were developed as a result of an NSF grant and these modules are freely-available for instructors for use. (The website for download will be provided after the review). The importance of DVL, the motivation for DVL, and the uniqueness of these DVL modules are described in this article. These DVL modules were formatively and summatively evaluated to measure their effectiveness in computer literacy courses. The feelings of both the academics and the students on the importance of the DVL content and the usefulness of the instructional materials that were used to teach the course are also reported.


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