Online networking - is it worth your while?

Goodman, Steve
October 2009
Australian & New Zealand Grapegrower & Winemaker;2009, Issue 549, p126
The article discusses how online social networks could be used by the wine sector. A brief background about several online social networking tools is presented, including Facebook, MySpace, Twitter, online video sharing system YouTube and professional networking site LinkedIn. A Facebook account can be used to post photographs of the winery to serve as a database mailing system. LinkedIn can be used to establish online groups that may help the business' development.


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