TITLE

Light at the end of the sales tunnel

AUTHOR(S)
Miller, Mark K.
PUB. DATE
April 2001
SOURCE
Broadcasting & Cable;04/16/2001, Vol. 131 Issue 16, p33
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the increase of television advertising in Youngstown, Ohio. Real estate development in the area; Significance of local advertising on revenues; Strategy of WYTV television station to improve selling opportunities.
ACCESSION #
4511397

 

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