Social media: Influence or control?

November 2009
Accounting Today;11/2/2009, Vol. 23 Issue 17, p38
Trade Publication
The author addresses the significance of social networking and social media to accounting firms and explains the reason he believes that exerting influence is the only logical economic alternative. The author asserts that by ignoring social media, firms will limit their influence and may leave it in a noncompetitive state. He points out that social media is where the greatest potential for influence resides.


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