TITLE

Who Reads Business Horizons, and Why: Results of Our Readership Survey

AUTHOR(S)
Miller, Joseph C.; Coffman, Barbara
PUB. DATE
September 1983
SOURCE
Business Horizons;Sep/Oct83, Vol. 26 Issue 5, p7
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Presents the results of the readership survey conducted by Business Horizons. Comparison between the percentage of men and women subscribers; Recognition of the Practice of Business as the most popular feature of the magazine; Comments of readers about the periodical.
ACCESSION #
4529690

 

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