TITLE

Public Sector Marketing Is Different

AUTHOR(S)
Lamb Jr., Charles W.
PUB. DATE
July 1987
SOURCE
Business Horizons;Jul/Aug87, Vol. 30 Issue 4, p56
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Focuses on the difference between the public sector organizations and private firms in California. Impact of autonomy and flexibility on the implementation of marketing activities; Distinction between profit and nonprofit orientations; Types of alternative equity standards.
ACCESSION #
4529901

 

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