TITLE

FTC Addresses Bloggers and Online Reviews

AUTHOR(S)
Schiller, Kurt
PUB. DATE
November 2009
SOURCE
Information Today;Nov2009, Vol. 26 Issue 10, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article deals with the guidelines issued by the U.S. Federal Trade Commission (FTC) to address concerns about bloggers and online product reviews. The revised guidelines cover disclosure regarding endorsements made by bloggers or other possible word-of-mouth marketers and disclosure for those that need any payment for reviews. The FTC can also hold people liable who give false or improperly documented endorsements under the guidelines, which are intended to help advertisers adhere to the laws governing endorsements and testimonials.
ACCESSION #
45567457

 

Related Articles

  • Summary Brief: FTC Guidelines on Endorsements and Online Consumer Reviews: Biasing Consumers' Intent to Buy. Cole, Alex T.; Jensen, Molly R. // Society for Marketing Advances Proceedings;2010, p124 

    New FTC guidelines have been created to control improperly used endorsements with online consumer reviews. Current guidelines state that bloggers and word-of-mouth marketers must disclose the material connections if they are being endorsed in any way, and a paid endorsement is deceptive if it...

  • Q & A. White, Juontel // Response;Sep2009, Vol. 17 Issue 12, p12 

    The article presents questions and answers related to the Federal Trade Commission's (FTC) proposed changes to its "Guides Concerning the Use of Endorsements and Testimonials" including the impact of the changes on direct response business and the industry steps in fighting the guidelines.

  • FTC Publishes Guidance on Endorsements, Testimonials.  // Nutraceuticals World;Nov2009, Vol. 12 Issue 9, p14 

    The article reports that the Federal Trade Commission (FTC) has approved the final revisions to its Guides Concerning the Use of Endorsements and Testimonials in Advertising in the U.S. The guidance help advertisers to know how to keep endorsement and testimonial advertisements in line with the...

  • Bloggers beware: The FTC wants you to own up to freebies. Leddy, Chuck // Writer;Feb2010, Vol. 123 Issue 2, p8 

    This article presents discussion regarding the policies of the U.S. Federal Trade Commission on internet marketing and blogging. Details are given highlighting guidelines effective in December 2009 seeking to require legal disclosure of bloggers who have "material connection" to services and...

  • FTC: No faux social messaging. Booker, Ellis // B to B;10/12/2009, Vol. 94 Issue 13, p6 

    The article comments on the effects of the U.S. Federal Trade Commission's (FTC) new rule which requires bloggers to clearly disclose any connection to an advertiser, on social media community. Andy Sernovitz, chief executive officer (CEO) of the Social Media Council, says that marketers should...

  • Bloggers beware: The FTC wants you to own up to freebies. Leddy, Chuck // Writer (Kalmbach Publishing Co.);Feb2010, Vol. 123 Issue 2, p8 

    This article presents discussion regarding the policies of the U.S. Federal Trade Commission on internet marketing and blogging. Details are given highlighting guidelines effective in December 2009 seeking to require legal disclosure of bloggers who have "material connection" to services and...

  • FTC to Review Endorsement Policy. Wechsler, Jill // Pharmaceutical Executive;Oct2003, Vol. 23 Issue 10, p19 

    Reports that the U.S. Federal Trade Commission plans to review its guide on endorsements used in advertising and promotion. Need for a drug firm to disclose its relationship with an organization that endorses its products; Requirements before celebrities can endorse medical or health products.

  • Alticor Balks At FTC Rule Changes. Slowik, Elizabeth // Grand Rapids Business Journal;12/4/2006, Vol. 24 Issue 49, p3 

    The article discusses the proposed guidelines by the U.S. Federal Trade Commission for work-at-home and multi-level marketing companies. The proposal will require new recruits to submit a one page disclosure about information for the business opportunities and policies related to operations that...

  • FTC proposal places marketers on alert. Washkuch, Frank // PRWeek (U.S. Edition);4/27/2009, Vol. 12 Issue 17, p5 

    The article reports on the proposal of the U.S. Federal Trade Commission (FTC) to update its guidelines "Guides Concerning the Use of Endorsements and Testimonials in Advertising." It explains that the proposal will include suggestions like requiring bloggers to reveal payments and other...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics