TITLE

FTC Addresses Bloggers and Online Reviews

AUTHOR(S)
Schiller, Kurt
PUB. DATE
November 2009
SOURCE
Information Today;Nov2009, Vol. 26 Issue 10, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article deals with the guidelines issued by the U.S. Federal Trade Commission (FTC) to address concerns about bloggers and online product reviews. The revised guidelines cover disclosure regarding endorsements made by bloggers or other possible word-of-mouth marketers and disclosure for those that need any payment for reviews. The FTC can also hold people liable who give false or improperly documented endorsements under the guidelines, which are intended to help advertisers adhere to the laws governing endorsements and testimonials.
ACCESSION #
45567457

 

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