FTC Sets New Guidelines for Endorsements, Testimonials

Renfrow, Jacqueline
November 2009
Response;Nov2009, Vol. 18 Issue 2, p8
The article reports on the new guidelines issued by the U.S. Federal Trade Commission (FTC) concerning the use of endorsements and testimonials in advertising's final revision. The guidelines address the endorsements by celebrities, customers and organizations, as well as the revelation of important links between endorsers and the advertisers. It also states that advertisements are required to clearly deliver what customers generally expect from the advertised products.


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