TITLE

How I see it

AUTHOR(S)
Brady, Adrian
PUB. DATE
November 2009
SOURCE
PRWeek (London);11/13/2009, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author comments on Shell Retail's decision to ban Poppy Appeal collections at its petrol station forecourts. He argues that it was a bad move on the part of the company since the Poppy Appeal is considered a central event in Great Britain. He adds that the issue should have been managed by public relations (PR) professionals.
ACCESSION #
45643593

 

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