How I see it

Brady, Adrian
November 2009
PRWeek (London);11/13/2009, p14
Trade Publication
The author comments on Shell Retail's decision to ban Poppy Appeal collections at its petrol station forecourts. He argues that it was a bad move on the part of the company since the Poppy Appeal is considered a central event in Great Britain. He adds that the issue should have been managed by public relations (PR) professionals.


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