the big push

June 2001
Advertising Age;6/11/2001, Vol. 72 Issue 24, p52
Trade Publication
The article examines a television advertising campaign created by Deutsch for the launch of Snapple Beverage's new Elements energy drink in the U.S. in 2001. Key issues discussed include a description of the commercial's advertising copy and theme, its target audience and creative credits for the campaign.


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