TITLE

SURVIVING THE SOCIAL EXPLOSION

AUTHOR(S)
JACOBS, DANIEL G.
PUB. DATE
December 2009
SOURCE
Landscape Management;Dec2009, Vol. 48 Issue 12, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses social media as a new tool for business and a means to improve marketing efforts. It also cites several social media tools, such as Facebook, Twitter, LinkedIn, You Tube and blogs, and their different demographics. Maria Candler, president of the Virginia-based James River Grounds Management cited the proliferation of social media and the necessity to try it. The disadvantages of social media are also cited.
ACCESSION #
46740078

 

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