news digest

November 2009
New Media Age;11/12/2009, p10
Trade Publication
This section offers news briefs related to the media industry. There is a plan to promote the motion picture sequel "New Moon" on Habbo, a teenage community site. An online pre-roll video advertising format called Impact will be tested by Sony PlayStation with a Tekken 6 fighting game campaign. A competitive pitch was launched by EasyJet for its pan-European digital planning/buying account.


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