January 2010
Online Product News;Jan2010, Vol. 29 Issue 1, p3
Trade Publication
The article reports that a new brand and web site targeting the Asian youth market has been launched by Friendster Inc. in Mountain View, California. The site's new brand include a logo that symbolizes fun, personalization and individuality among youth, while the redesigned site is built on Friendster's position as a leading social network. It offers information on the Friendster Wallet, a micro-payments platform that allows users to purchase products and services on the site.


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