TITLE

FRIENDSTER LAUNCHES NEW BRAND TARGETING ASIAN YOUTH

PUB. DATE
January 2010
SOURCE
Online Product News;Jan2010, Vol. 29 Issue 1, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that a new brand and web site targeting the Asian youth market has been launched by Friendster Inc. in Mountain View, California. The site's new brand include a logo that symbolizes fun, personalization and individuality among youth, while the redesigned site is built on Friendster's position as a leading social network. It offers information on the Friendster Wallet, a micro-payments platform that allows users to purchase products and services on the site.
ACCESSION #
47191561

 

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