TITLE

Pharmaceuticals Selling Strategies in the Chinese Market

PUB. DATE
December 2009
SOURCE
China Chemical Reporter;12/16/2009, Vol. 20 Issue 35, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the selling strategies of pharmaceuticals in the Chinese market. It mentions that marketing strategies must probe the right products for the right target markets. Pharmaceutical markets are subdivided into three categories, large scale and county-level hospitals, famous brands and rural clinic organizations. It suggests that pharmaceuticals should restructure their marketing strategies in order to achieve good business sales.
ACCESSION #
47388723

 

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