Pharmaceuticals Selling Strategies in the Chinese Market

December 2009
China Chemical Reporter;12/16/2009, Vol. 20 Issue 35, p6
Trade Publication
The article discusses the selling strategies of pharmaceuticals in the Chinese market. It mentions that marketing strategies must probe the right products for the right target markets. Pharmaceutical markets are subdivided into three categories, large scale and county-level hospitals, famous brands and rural clinic organizations. It suggests that pharmaceuticals should restructure their marketing strategies in order to achieve good business sales.


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