La diversité en PME : une philosophie managériale au service de la performance ?

Berger-Douce, Sandrine
November 2009
Revue Management et Avenir;nov2009, Issue 29, p258
Academic Journal
Corporate Social Responsibility (CSR) still remains forgotten in the world of French Small and Medium-Sized Enterprises (SMEs). Among the social topics of the CSR, the one of diversity arrives at the head of the leaders' and managers' concerns, especially in large companies. Is this collective awakening a sign of a revival of managerial practices or a marketing argument for companies in search of legitimacy? In other words, can diversity management be regarded as a managerial philosophy dedicated to performance? This article aims at investigating these questions through the case study of a small company located in Northern France.


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