Twitter can lower marketing costs: HOW TO PUT THE COST-EFFECTIVE SERVICE TO GOOD USE

Arnold, Stephen E.
January 2010
Smart Business South Florida;Jan2010, Vol. 1 Issue 12, p6
The article offers information on how to use online social network Twitter from Twitter Inc. as a marketing tool. It is stated that the use of direct mail has declined its popularity because it is too expensive and slow, and the rise of efficient filtering systems makes it hard to use electronic mails (e-mails). It notes that Twitter has become useful since it is quick, easy and has no cost. It also mentions several innovative Twitter applications and the downside of Twitter for users.


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