Pearl, Mona
January 2010
U.S. Business Review;Winter2010, Vol. 10 Issue 1, p40
Trade Publication
The article offers some basic guidelines to help prevent late-stage cultural problems from derailing a sound international expansion initiative. They include the need to determine the style of operation of the target company in a broader, human-capital sense. Another is making a strong commitment to developing an international market. Businesspeople based in the U.S. are also advised to eradicate their rugged approach to business.


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