TITLE

Se sinto como familiar sinto como positivo! Interferência da familiaridade no processo avaliativo

AUTHOR(S)
GARCIA-MARQUES, TERESA
PUB. DATE
December 2009
SOURCE
Análise Psicológica;Dec2009, Vol. 27 Issue 4, p447
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
In this paper we approach the idea that, the ease or fluency of information processing being subjectively experienced as feeling of familiarity with a positive affective tone, interfere with evaluative processing. The close association of familiarity and positive affect is here addressed within a affective priming paradigm. Participants were asked to evaluate a set of target stimuli previously tested for their valence. These targets were immediately preceded either by a familiar or a unfamiliar stimuli. Congruently with the familiarity-positive affect association, familiar stimuli facilitated evaluations (generate faster responses) of affective consistent targets (positive targets).
ACCESSION #
47756440

 

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