TITLE

Audience characteristics and social media use

AUTHOR(S)
Hanna, Ben
PUB. DATE
January 2010
SOURCE
B to B;1/18/2010, Vol. 95 Issue 1, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the findings of the "B2B Social Media Benchmarking" study conducted during August 11-September 4, 2009. The study found that the five most popular resources people turn to at work to get the information they need for their day-to-day jobs include webinars and podcasts; online ratings and reviews of business products or services; company pages on social networking sites such as Facebook; company blogs; and searches of business-related information on social media sites.
ACCESSION #
48006414

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics