Audience characteristics and social media use

Hanna, Ben
January 2010
B to B;1/18/2010, Vol. 95 Issue 1, p7
The article reports on the findings of the "B2B Social Media Benchmarking" study conducted during August 11-September 4, 2009. The study found that the five most popular resources people turn to at work to get the information they need for their day-to-day jobs include webinars and podcasts; online ratings and reviews of business products or services; company pages on social networking sites such as Facebook; company blogs; and searches of business-related information on social media sites.


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